5 characteristics of successful video stories

What makes for a successful video story? Here’s a theory:

This profile of Shinya Kimura strikes me as an excellent example of a successful piece that illustrates five key attributes of high-quality video stories. I selected the screenshots below to illustrate the five qualities cited.
– Jeremy Caplan

  1. MOTION (Movement/Action/Change)
  2. EMOTION (Energy/Passion/Sentiment)
  3. DETAIL (Close-Ups/Contrast/Light)
  4. INSIGHT (Perspective/Meaning/Thought)
  5. STORY (Arc/Narrative/Beginning-Middle-End)

Director: Henrik Hansen [henrikhansen.net]
Director of Photography Adam Richards [adamrichardsdp.com]
Video URL: http://vimeo.com/16981453

06b3bc43-c4f7-4d8e-9500-58eb7b47e5e5.png

MOTION

MOTION

MOTION

MOTION

EMOTION

EMOTION

EMOTION

EMOTION

DETAIL

DETAIL

DETAIL

DETAIL

INSIGHT

INSIGHT

INSIGHT

INSIGHT

STORY

STORY

STORY

STORY

[p.s. In case it’s of interest, this post was produced using the Clarify App]


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